“I believe that no matter how complex a concept is, it can be explained clearly and used confidently.”

Cristina Radu

Founder O4A

I am Cristina Radu, a unique blend of a mathematician, a supply chain solutions strategist, and a technical specialist.

I am Cristina Radu, a unique blend of a mathematician, a supply chain solutions strategist, and a technical specialist.

I never planned to land in supply chain.

I wasn’t even sure what it really meant when I first stepped into the role of supply chain optimization expert 12 years ago at Bridgestone EMEA.

I discovered the world of optimization and how mathematics, data, and logic could actually improve things, not just explain them.

I started seeing supply chains as a challenge, a multidimensional game of constraints and trade-offs.

Now, I can’t imagine doing anything else.

Supply chain planning & optimization turned out to be the exact right kind of difficult. It’s messy, it’s complex, and it never stops evolving.

Learning about supply chains felt like stepping into a huge invisible machine, one that powers everything around us but is rarely seen or understood.

Every day, there’s a new problem to solve and that’s what I love most.

I never planned to land in supply chain.

I wasn’t even sure what it really meant when I first stepped into the role of supply chain optimization expert 12 years ago at Bridgestone EMEA.

I discovered the world of optimization and how mathematics, data, and logic could actually improve things, not just explain them.

I started seeing supply chains as a challenge, a multidimensional game of constraints and trade-offs.

Now, I can’t imagine doing anything else.

Supply chain planning & optimization turned out to be the exact right kind of difficult. It’s messy, it’s complex, and it never stops evolving.

Learning about supply chains felt like stepping into a huge invisible machine, one that powers everything around us but is rarely seen or understood.

Every day, there’s a new problem to solve and that’s what I love most.

school

Team Training

Team Training

Software Selection

verified

Software Selection

Supply Chain

Solutions Strategy

insights

Supply Chain Solutions

Strategy

I’m also involved in various projects where I share what I’ve learned along the way.

You’ll find me on YouTube and LinkedIN, where I break down optimization topics in simple terms, and on my platform Optimization4All.

I created this space to democratize optimization and make the tools and concepts more accessible to anyone who wants to make more confident software choices.

Through education we create a stronger bridge between the technical sophistication and the business pragmatism of this fast-paced industry.

I’m also involved in various projects where I share what I’ve learned along the way.


You’ll find me on YouTube and LinkedIN, where I break down optimization topics in simple terms, and on my platform Optimization4All.


I created this space to democratize optimization and make the tools and concepts more accessible to anyone who wants to make more confident software choices. Through education we create a stronger bridge between the technical sophistication and the business pragmatism of this fast-paced industry.


I’m also involved in various projects where I share what I’ve learned along the way.

You’ll find me on YouTube and LinkedIN, where I break down optimization topics in simple terms, and on my platform Optimization4All.

I created this space to democratize optimization and make the tools and concepts more accessible to anyone who wants to make more confident software choices.

Through education we create a stronger bridge between the technical sophistication and the business pragmatism of this fast-paced industry.

Supply Planning (MPS, RCCP, S&OP)
Distribution Planning (DRP, deployment)
Campaign Optimization
Network Optimization
Network Design
Packing optimization
Vessel optimization
Blending Optimization

I love figuring out complex problems and asking thoughtful questions.

I love figuring out complex problems and asking thoughtful questions.

I bring creativity to everything I do.

I bring creativity to everything I do.

I care just as much about staying humble as I do about learning and sharing knowledge along the way.

I care just as much about staying humble as I do about learning and sharing knowledge along the way.

2021–2024 ©

2021–2024 ©

Mathematical optimization for business

Mathematical optimization for business